Perky Pulse Online Private Notice
Welcome to Perky Pulse (“we”, “us”, “our”). Your privacy is important to us, and we respect your concerns about privacy This Privacy Notice (the “Notice”) explains what type of information we collect when you visit our blog at www.perkypulse.com (the “Site”). It outlines the types of personal data we collect, how we use the personal data, and with whom we share it. By using our site, you consent to the practices described in this notice.
1. How We Obtain Information About You
We may collect personal data that you choose to provide to us through the Site, including, but not limited to, your first and last name, physical address, e-mail address, or telephone number, such as when you:
- Register on the Site, to create a User Account.
- Fill out a form on the Site or subscribe to our newsletter to receive direct marketing communications on the Site.
- Make purchases on the Site; make a payment by using our online payment system
- Sign-up to a feature that we offer on the Site, and you provide your personal data in connection with that feature.
- Communicate with us (for example, comment on the posts on the website or social media platform or by sending us an email).
We do not require you to provide personal information to access the majority of the content published on the site. However, certain features, like commenting or subscribing to updates, may require you to provide your information.
When you visit www.perkypulse.com, we may collect certain information by automated means using technologies such as cookies, non-cookie-based tokens, web server logs, tracking pixels, and web beacons. Cookies are files that websites send to your computer or other Internet-connected device to identify your browser uniquely or to store information or settings in your browser. Your browser should notify you when you receive certain types of cookies and how to restrict or disable certain cookies. However, please note that disabling cookies may impact your ability to use certain features of Site, such as making purchases through the “shopping cart.”
Non-cookie-based tokens are encoded URL-based identifiers that track e-mail click-thru activity or time-sensitive password reset keys and will work in scenarios where cookies are disabled or a session has not been initiated.
We may also collect personal data in other contexts that we will notify you of at the time.
2. Information We Obtain
Information That You Provide to Us, and our legal basis for processing the personal data
Personal data that you provide directly to us will be apparent from the context in which it is provided. For example:
- User Account Registration: When you register on the Site to create a User Account, you will typically provide your full name, email address, and communication preferences. Our legal basis for processing this personal data is that it is necessary for the performance of a contract to which you are a party.
- Marketing Communications: If you sign up to receive electronic marketing communications, you will generally provide your name, email address, contact information, and product preferences. Our legal basis for processing your personal data in this case is your consent, which we will request when you sign up for such communications.
- Feature Sign-Up: If you sign up for a feature on the Site, you will typically provide your name, contact details, and any other information necessary to access the feature. Our legal basis for processing your personal data here is your consent, which will be requested as part of your agreement to the terms and conditions for using the feature.
If you no longer wish to receive direct marketing communications from us, you can click the unsubscribe link in the footer of any email we send, or alternatively, email us at info@perkypulse.com.
Information That We Collect Automatically
Our web servers may log information such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. The web server logs may also record information such as the address of the web page that referred you to our Sites and the IP address of the device you use to connect to the Internet. They may also log information about your interaction with the Sites, such as which pages you visit. To control which web servers, collect information by automated means, we may place tags called “web beacons” — small files that link web pages to particular web servers and their cookies. We may also collect information from your browser, such as your browsing history, and use it in conjunction with data gathered from forms and e-mails to help us understand and respond to your needs.
Where the information gathered is completely anonymized, the information will not constitute personal data. Where your personal data is not in an anonymous form, our legal basis for processing your personal data in this way, is that it is in our legitimate interest to continually evaluate that personal data in operating and improving our business (and to ensure that the products and services we provide are relevant to the market) that is not overridden by your interests, rights and freedoms to protect personal data about you.
Social Media Widgets
The Site includes social media functions, such as Google, Instagram, TikTok and Facebook widgets. These widgets may collect information about which pages you visit on the Site and the IP address of the device you use to connect to the Internet. The widgets may also set a cookie to ensure the features are functioning properly.
Social media functions and widgets are hosted either by a third party or directly on the Site. Your interactions with the social media functions and widgets located on the Site are governed by the privacy policies of the companies that provide them. If you use any of the social media functions or widgets on our Site, we strongly suggest you review the privacy policies of the companies that provide those functions and features.
Information That We Obtain from Third Parties
Information that we collect from third parties will generally consist of publicly available profile information (such as your preferences and interests), for example from public social media posts.
3. How We Use Information That We Obtain
Information That You Provide to Us
We may use personal data that you provide to us to respond to your inquiry, for example, to contact you about your request, ask a question, provide announcements about products and future events, conduct surveys, and contact you for other reasons related to offering and improving our services. We use the personal data for these purposes because we have a legitimate business interest in providing services to our customers and other interested individuals that is not overridden by your interests, rights and freedoms to protect personal data about you. If you make a purchase on our Site, we also collect personal data because it is necessary for us to enter into a contract with you.
In addition to the uses discussed above, we may also use the personal data you provide on our Site to:
- perform market research;
- advertise and market our products and services;
- determine the effectiveness of our advertising and marketing.
- analyse our products, services, and websites;
- administer the site.
- segment and personalize the marketing communication that you have viewed on the Site.
We use the personal data for the purposes described above because we have a legitimate interest in operating and improving our business that is not overridden by your interests, rights and freedoms to protect personal data about you.
We may also use the information to protect against and prevent fraud, claims, and other liabilities and to comply with or enforce applicable legal requirements, industry standards, and our policies and terms. We use personal data for these purposes when it is necessary to protect, exercise or defend our legal rights, or when we are required to do so by law that applies to us.
Information That We Collect Automatically
When you visit our Site, we may collect information automatically through cookies and similar technologies, including:
- Cookies: Small text files that are stored on your device to help us improve your experience and remember your preferences. For example, cookies help us track your activity, remember your login session, or offer personalized content.
- Log Data: Our servers may automatically record certain information when you visit our Site, such as your IP address, browser type, device type, referring/exit pages, and date/time stamps.
- Analytics Tools: We may use third-party services like Google Analytics to gather anonymous information about how visitors use the Site. This helps us improve the functionality and performance of our Site.
You can choose to disable cookies through your browser settings, but please note that this may affect your ability to use some features of the Site.
Other Uses of Information
In addition to the uses described above, we may use personal data that you provide to us or that we collect for other purposes. Where that is the case, we will provide an additional privacy notice to you that describes the purposes for which we will use the personal data and our legal basis for doing so.
4. Information We Share
We do not sell or otherwise disclose personal data that you provide to us or that we collect on our Site, except as described here. We may share personal data you provide to us or that we collect on the Site with:
We may disclose personal data about you:
(a) if we are required or permitted to do so by law or legal process, for example due to a court order or a request from a law enforcement agency,
(b) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss,
(c) in connection with an investigation of suspected or actual fraudulent or other illegal activity, and
(d) in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution, or liquidation).
5. Information and Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Notice, unless a longer retention period is required or permitted by law. If you request that we delete your data, we will do so, unless we are required to keep it for legal reasons.
6. Children’s Privacy
Perky Pulse is a blog dedicated to sharing the latest trends and insights on topics such as travel, food, health and wellness and updates on events. This site is not intended for children under the age of 13, and we do not knowingly collect personal data from children. If we become aware that a child under 13 has provided personal data, we will take steps to delete such information from our records.
7. Your Rights and Choices
You have the following rights regarding your personal data:
- Access: You can request to see the personal data we have collected about you.
- Correction: If any of your personal data is incorrect or incomplete, you can ask us to update it.
- Deletion: You can request that we delete your personal data, subject to certain legal exceptions.
- Opt-Out: You can opt out of receiving marketing emails by following the “unsubscribe” instructions in the email or contacting us directly.
To exercise any of these rights, please contact us at privacy@perkypulse.com